What Is SEO | Search Engine Optimization

seo (search engine optimization)


SEO stands for Search Engine Optimization who works to get traffic on your site or blog. It’s the initial and the main part of Digital Marketing, without doing SEO you can’t rank up your blog or site. There are three types of SEO Technique which are working in different from each other. For doing SEO we have to follow some guidelines of Google.

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SEO Techniques

Here we have three types of SEO techniques.  They follow the different guidelines for Google or any search engine. Here we have discussed all SEO techniques, which are:
      
      1.     White Hat Technique
      2.     Gray Hat Technique
      3.     Black Hat Technique

White Hat Technique  

The white Hat Technique is completely pure. It follows all the guidelines of Google.

Gray Hat Technique

Gray Hat Technique is similarly to the White Hat Technique but it does not follow all the guidelines of the Google.

Black Hat Technique

Black Hat Technique is totally different from the White Hat Technique and Gray Hat Technique. It does not follow any guidelines of Google. It uses illegal terms and conditions to rank up the website.

Parts of SEO: 

We have 2 type of SEO, one is On-Page and the other is Off-Page.

On-Page SEO

On-Page SEO refers to all those things which we can do on our website so that it can be easily rank on the search engines. These include the page title, Metadata, keywords and descriptions.

Off-Page SEO

Off-Page SEO refers to all those things which we can do outside to our website and rank up our site through the backlinks like social networking, article submission.

SEO Rules 

As we discussed above that what is SEO but in SEO there are some rules or Search engine guidelines which are given below:

         1.     Title
         2.     Short description
         3.     Keywords
         4.     Plagiarism
         5.     Load time
         6.     Mobile responsive


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 Title: 
According to the rule Title should be a 60-70 char long including space and title should be unique. We can use special characters also like @, $ and*. It’s better that what we want to say in our blog that comes within the first 40 char.

Meta Description: 
The meta description should be 150-170 char long including space. It’s good if you use the title in your description.

Keywords: 
For every the title you have to retain some keywords at least 3-8 keywords and for maximum, there is no limit. When you use keywords in your blog then please focus on its density and frequency. For density, you can use 1% of words and for the frequency, you can use 2%. One more important thing is before starting your blog please check keyword on Google keyword planner and Ubbersuggest. It’s a tool, which helps you to find out the keyword.

Plagiarism: 
Once you done your blog then you have to check plagiarism for your content because if there is any plagiarism in your content then your blog is not rank up. Plagiarism means copied content. For checking plagiarism there is some tool on Google like Plagiarism Checker and Duplichecker, who help you to check plagiarism in your contain. You can contain only 2% plagiarism in your contain.

Load Time: 
For gain better rank it is very important that your site or blog has taken less time to load. If your site or blog took more time to open, you have to optimize your site or blog. Suitable time to open a site or blog is 8-10 sec. For checking your site or blog load timing you can use Google Page Insight and GT Metrix. Both of these are Google tools which help you to find out your site load timing.

Mobile responsive: 
If your site is not mobile responsive, it is not good for your site because it means that more people do not reach your site which means your site does not become rank up. If you want to know that your blog or site is mobile responsive or not then use Google Mobile-Friendly Test, this tool help you to find out that your site or blog is mobile-friendly or not.


Keeping all these things in mind, you can get your site or blog ranked very easily. For more similar topics, please like and share my blog "https://way4ak.blogspot.com/". 

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