In this article, we will learn what is Digital marketing and how it is beneficial to us? Before starting the main topic, we understand what is marketing?
What is Marketing?
Marketing means exchanging information that is based on human behavior.
What is Digital Marketing?
Digital marketing means spreading your business over the world with the help of the internet. As we know that today’s world became a digital world. So every person wants to do most of the things over the internet, like shopping and gathering information. Traditional marketing is now absolute and it’s also expansive. It’s has needed more manpower and needs more money.
Parts of Digital Marketing
There are mainly four parts of Online Marketing, which are:
SEO (Search Engine Optimization):
SEO stands for Search Engine Optimization who works to get traffic on your site or blog. It’s the initial and the main part of Digital Marketing. Without doing SEO you can’t rank up your blog or site.
SMO (Social Media Optimization)
SMO extends for Social Media Optimization, which means telling about the platform or outlets which we use for the awareness of the product. Facebook and Instagram are examples of social media optimization.
SEM (Search Engine Marketing)
Promotion of your website over the internet by increasing the visibility in search engines is known as search engine marketing. In SEM companies run paid advertisements for their company over the internet to rank up.
SMM (Social Media Marketing)
In social media marketing, we promote our product over the internet. Nowadays it is the best way to promote any product.
Why We Need It?
As we know that every product needs marketing to promote. We have two types of marketing traditional marketing and digital marketing.
The traditional way is costly and time-consuming and if we talk about digital marketing, it's very low cost and easy to target the audience.
One of the main reasons why people are coming towards online marketing is that nowadays the whole world became digitalized and everyone wants to spread their business over the world in which online marketing helps them. In marketing online, one person spreads their business over the world very easily and for this, he does not even need to go anywhere.
Career
There are many good opportunities in online marketing. Student after completing his course will be able to apply for the following jobs:
- Social Media Expert
- Digital Communication Manager
- Marketing Tech and Automation Manager
- Performance Marketer
- Marketing Analyst
- SEO Expert
Once you are starting your job, you can get a high salary with small efforts. There are many institutes that offered Online Marketing courses some of the best institutes are the Dehradun School Of Online Marketing (DSOM), Hashtag Digital Marketing Academy and Online Marketing Training Service Company.
In the future, there are a lot of job opportunities in Digital Marketing if anyone wants to start a career in the private sector then Online marketing is one of the best fields to choose from.
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